![]() ![]() ![]() Virtual and augmented reality (VR/AR) has already started infiltrating almost every industry, including e-commerce. Rise of the Social Media Influencersīusinesses have always known that consumers rely on recommendations from their friends, so word-of-mouth marketing has always been a top priority for businesses.īut with the rise of social media and influencer marketing, this idea has taken on a new meaning.Īnd in 2022, we expect to see more brands leveraging social media influencers to market their products or services and to build an audience. ![]() And within the next few years, we can expect this number to rise to over 90%. In fact, YouTube has become so popular that it’s now the second biggest search engine next to Google (which is owned by YouTube’s parent company Alphabet).Īccording to research by Cisco, global video content will account for 82% of all internet traffic by 2022. Video content is now dominating almost every platform - from Instagram Stories to Facebook Live. This is expected to continue well into 2022 and beyond. In 2019, video content overtook all other types of content in terms of popularity and engagement. With so many live streaming options available, brands will have the opportunity to find one that works best for them. We saw this in 2020 when all major platforms - including Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok - offered ways for people to live stream, both live and prerecorded. Live Streaming is going to continue to be a huge social media trend in 2022, with more platforms offering live stream functionality and more people using it. Rather than passively watching videos on YouTube and TikTok, people can now interact in real-time with creators they admire and follow. Brands will employ more sophisticated strategies for working with creators, including multi-channel cross-promotion and multi-creator collaborations.Īlso, this trend presents a new way for brands to reach people. ![]() TikTok and YouTube brought attention to the world of content creation, and brands began to see creators as potential business partners. If you haven’t noticed, creators are the new influencers. In fact, some companies have already tapped into TikTok’s user base by launching dance challenges or partnering with influencers on the platform.Īs the app continues to grow in popularity, expect more brands to jump on board in 2022. It has also become a big marketing opportunity for brands looking to connect with younger audiences. TikTok has more than 1 billion active monthly users and has spawned a number of viral internet trends and memes. Here are 10 social media trends you will likely see shaping up this year. So in this article, we will look at the social media trends for 2022 and examine the possibilities to identify the technologies that might shape the future of social media. In short, social media is changing our relationships and society as a whole - which means there will be more changes coming. It’s not hard to see why the most valuable companies in the world are those that are active on social media. It’s also altered the global economy by opening up new channels for businesses to generate revenue and cut costs. In addition to bringing world leaders, celebrities, and family members closer than ever before, social media has given brands the opportunity to reach an unprecedented number of people. Social media has changed our lives in more ways than one. More Brands Will Incorporate Social Listening Instagram Stories for Strategic Marketing ![]()
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